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Notification Analytics

Track performance of your site notifications

5 min read

# Notification Analytics


Track how your notifications are performing to optimize for better results.


Metrics Tracked


Impressions

How many times the notification was shown to visitors.


Clicks

How many times visitors clicked on the notification or CTA button.


Dismissals

How many times visitors closed the notification without clicking.


Click Rate

Percentage of impressions that resulted in clicks (clicks / impressions).


Viewing Analytics


  • Go to Dashboard > Sites > [Your Site] > Notifications
  • Click on any rule to see its analytics
  • View metrics for the last 7, 30, or 90 days

  • Interpreting Results


    | Click Rate | Interpretation |

    |------------|----------------|

    | 0-1% | Consider changing the message or timing |

    | 1-3% | Average performance |

    | 3-5% | Good performance |

    | 5%+ | Excellent - this notification resonates |


    Optimization Tips


    Low Impressions?

  • Check if the rule is active
  • Verify trigger settings aren't too restrictive
  • Ensure the page gets enough traffic

  • High Dismissals?

  • Notification might be annoying or intrusive
  • Try different trigger timing
  • Make the message more relevant

  • Low Clicks?

  • Improve your call-to-action
  • Make the offer more compelling
  • Try a different notification type

  • A/B Testing


    Create multiple rules with different messages to see which performs better. Deactivate the lower performer after gathering enough data.


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