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Analytics Overview

Track your website and business performance

5 min read

# Analytics Overview


Understand how your website and business are performing.


What Deiza Tracks


Website Analytics

  • Page views
  • Unique visitors
  • Traffic sources
  • Popular pages
  • Time on site

  • Business Metrics

  • Total revenue
  • Lead count
  • Conversion rate
  • Invoice status
  • Customer growth

  • Dashboard Metrics


    Revenue Dashboard

    See at a glance:

  • Monthly revenue
  • Comparison to last month
  • Paid vs. pending invoices
  • Average invoice value
  • ROI on your Deiza subscription

  • Lead Metrics

  • New leads this month
  • Lead sources
  • Conversion rate
  • Lead-to-customer time

  • Understanding Your Data


    Traffic Sources


    | Source | Meaning |

    |--------|---------|

    | Organic | From search engines |

    | Direct | Typed URL or bookmark |

    | Referral | Links from other sites |

    | Social | Social media |


    Conversion Rate

    Conversion Rate = Customers / Total Leads × 100


    Example: 10 customers from 50 leads = 20% conversion rate


    Using Insights


  • High traffic, low conversions: Improve your calls-to-action
  • Low traffic: Focus on SEO and marketing
  • High bounce rate: Improve page content/speed
  • Top pages: Create more similar content

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