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Lead Scoring

Prioritize your best leads automatically

5 min read

# Lead Scoring


Automatically identify your most promising leads.


How Lead Scoring Works


Deiza assigns a score (1-100) based on:


Engagement Signals

  • +20: Filled out contact form
  • +15: Requested a quote
  • +10: Visited pricing page
  • +5: Opened your email
  • +10: Multiple website visits

    • Business Fit

  • +20: Matches your ideal customer
  • +15: In your service area
  • +10: Business email (vs personal)
  • +5: Complete contact info

    • Behavior

  • +15: Fast response time
  • +10: Asked detailed questions
  • -10: Unresponsive
  • -20: Marked as spam

    • Using Lead Scores


    Priority View

    Sort leads by score to focus on the best opportunities


    Score Indicators

  • 🔥 Hot (80-100): Contact immediately
  • 🟢 Warm (50-79): Good potential
  • 🟡 Cool (20-49): Nurture needed
  • ⚪ Cold (1-19): Low priority

    • Customizing Scores


    Adjust scoring for your business:

  • Go to Settings > Lead Scoring
  • Adjust point values
  • Add custom criteria

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