Target Audience
Define your ideal customer
5 min read
# Target Audience
Define who you want to reach.
Why Define Your Audience?
Creating Customer Personas
Basic Demographics
Psychographics
Behavior
Example Personas
Home Services
Name: Suburban Sue
Age: 35-55
Status: Homeowner
Income: $80-150K
Pain: "I need reliable service fast"
Finds: Google search, neighbor recommendations
Photography
Name: Bride-to-Be Bella
Age: 25-35
Status: Engaged
Budget: $3-8K for photography
Pain: "I want beautiful, stress-free photos"
Finds: Instagram, wedding blogs, referrals
Setting in Deiza
Using Audience Info
Your target audience influences:
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