DeizaDeizaHelp
HelpBusiness ProfileTarget Audience

Target Audience

Define your ideal customer

5 min read

# Target Audience


Define who you want to reach.


Why Define Your Audience?


  • Focused marketing messages
  • Better content creation
  • Improved AI suggestions
  • Higher conversion rates

  • Creating Customer Personas


    Basic Demographics

  • Age range
  • Gender
  • Location
  • Income level
  • Education

  • Psychographics

  • Values
  • Interests
  • Pain points
  • Goals

  • Behavior

  • How they find services
  • Decision-making process
  • Preferred communication

  • Example Personas


    Home Services

    Name: Suburban Sue

    Age: 35-55

    Status: Homeowner

    Income: $80-150K

    Pain: "I need reliable service fast"

    Finds: Google search, neighbor recommendations


    Photography

    Name: Bride-to-Be Bella

    Age: 25-35

    Status: Engaged

    Budget: $3-8K for photography

    Pain: "I want beautiful, stress-free photos"

    Finds: Instagram, wedding blogs, referrals


    Setting in Deiza


  • Go to Settings > Business Profile
  • Find "Target Audience" section
  • Describe your ideal customer
  • AI uses this for personalization

  • Using Audience Info


    Your target audience influences:

  • Website copy and imagery
  • Blog topics
  • AI assistant advice
  • Marketing recommendations

  • Was this helpful?