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Blog Analytics

Track your blog performance

5 min read

# Blog Analytics


Measure your blog's impact and improve over time.


Key Metrics


Views

Total page views for each post


Unique Visitors

Individual people reading your content


Average Time

How long people spend reading


Bounce Rate

Percentage who leave without action


Post Performance


View performance for each post:

  • Views over time
  • Traffic sources
  • Top posts ranking

  • Traffic Sources


    Where readers come from:

  • Organic Search: Google, Bing
  • Direct: Typed URL or bookmark
  • Social: Facebook, LinkedIn, etc.
  • Referral: Links from other sites


  • Identify what works:

  • Top performing posts
  • Topics that resonate
  • Content to create more of

  • Using Insights


    Double Down

    Create more content like top performers


    Improve

    Update underperforming posts:

  • Better titles
  • More depth
  • Updated information

  • Promote

    Share top content:

  • Social media
  • Email newsletter
  • Guest posts

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