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HelpDirectoriesGoogle Business Profile

Google Business Profile

Set up and optimize your Google listing

5 min read

# Google Business Profile


Your Google Business Profile is your most important listing.


Why It's Important


  • Appears in Google Search
  • Shows in Google Maps
  • Displays reviews
  • Shows hours, photos, services
  • Free advertising

  • Setting Up


    Claim Your Profile

  • Go to business.google.com
  • Search for your business
  • Claim or create listing
  • Verify (postcard, phone, or email)

  • Complete Information

    Fill in everything:

  • Business name (exact)
  • Address
  • Phone number
  • Website
  • Hours
  • Categories
  • Services
  • Description

  • Add Photos

  • Logo
  • Cover photo
  • Interior/exterior
  • Team photos
  • Work examples

  • Optimization Tips


    Categories

  • Choose primary category carefully
  • Add secondary categories
  • Be specific

  • Services

    List all services with descriptions and prices


    Posts

    Share updates regularly:

  • Offers
  • Events
  • News
  • Photos

  • Q&A

    Answer common questions proactively


    Monitoring


    Reviews

    Respond to all reviews (see Responding to Reviews)


    Insights

    Check your performance:

  • Views
  • Searches
  • Actions (calls, directions, website)
  • Photo views

  • Updates

    Keep information current:

  • Holiday hours
  • Temporary closures
  • New services

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